Bioluminescent trees - Sustainable solution for lighting?

There are phrases that we hear when working in Ethical Consumerism - Green, Eco Friendly, Organic. One that probably doesn't come up a lot is "Genetically Engineered". When I hear this phrase I think of three headed fish, but I absolutely LOVE the last implementation of DNA tinkering I came across: Glowing trees that replace lightbulbs! I came across an abstract of proposing inserting modified genetic material from fireflies and the luminescent marine bacterium into trees, creating bioluminescen ... Read More

Bottled Water and the Environment: the Energy Footprint of Bottled Water [Infographic]

We often get asked about the effect of bottled water and the environment. We put together a video comparing bottled water vs. tap water. ... Read More

Fair Trade Chocolates and Valentine's Day [Infographic]

As February 14th rolls around, the US will purchase more chocolate than any other day except for Hallowe'en. We should pause and think about where this chocolate comes from. Who grows the cocoa for ... Read More
Issue #09
February 7, 2011

Green Super Bowl Commercials for 2011? Where'd you go?

No doubt that today is the day when Youtube views of double rainbows and auto-tuned news will take a hit.  Super Bowl XLV commercials are popping up all over the net, and in about as much time as you have in your first coffee break, you'll be able to get caught up in the "best" of 2011. I put the word best in quotations, because I am disappointed with the ads this year.  More specifically, I am wondering where the green super bowl commercials went?  Last year, we saw one of the best super bo ... Read More
Issue #09
February 7, 2011