Issue #107
February 25, 2015

Best Social Change Movies

What makes a movie great? You can measure the quality of a film in a lot of ways. Story, visuals, music—acting, of course. But one of those criteria ought to be impact. How does a movie change the way audiences see themselves, and their world? Think of Brokeback Mountain, or In the Heat of the Night; or going further back, Days of Wine and Roses. Those films shook people up. ... Read More

Is Brown the New Green?

“Brown’s the new green”? According to some of America’s largest companies, yes. As a marketer, I’m always curious about what motivates my fellow marketers’ decisions. They know, like I do, that brown’s firmly linked to eco-friendliness in the consumer’s mind. And they know this doesn’t always involve critical thought. This morning, I bought a box of brown envelopes, assuming they were the eco-friendliest choice. I didn’t even read the label. ... Read More

Is BPA Tugging at Your Waistline?

Like you didn’t hate the stuff enough already… Trans-fats and too much sitting get most of the blame for rising obesity and diabetes rates in the U.S. –perhaps rightfully so. But now there’s g ... Read More
Issue #107
February 25, 2015