Issue #31
February 8, 2012

Color Me Confused

“Brown’s the new green”? According to some of America’s largest companies, yes. As a marketer, I’m always curious about what motivates my fellow marketers’ decisions. They know, like I do, that brown’s firmly linked to eco-friendliness in the consumer’s mind. And they know this doesn’t always involve critical thought. This morning, I bought a box of brown envelopes, assuming they were the eco-friendliest choice. I didn’t even read the label. ... Read More

Definitions matter: do you know who’s really doing good?

Social entrepreneurship is a hot topic—one that people interested in ethical consumption encounter again and again. If you want to shop in a way that benefits people and the planet, you need to recognize a social enterprise when you see one. Unfortunately, that’s not always easy to do. I was reminded of this again, just last week, while sipping a Fairtrade espresso at my local café. ... Read More

RUBR - Rebuild Liberia with Hockey

When you set foot (make that skate) on a hockey rink—stick in hand, breath clouding in front of your face—thoughts of Africa are far from your mind. But when the puck on the ice is a RUBR puck, a ... Read More

Forks Over Knives. The case against meat

I’ve been a vegetarian for 10 years, and in that time my family has come to accept and embrace my dietary choices. In turn, I’ve never tried to persuade them to reduce their meat intake. We’ve h ... Read More
Issue #31
February 8, 2012