Last week, international cosmetic giant LUSH Cosmetics took a look at the ugly side of the industry. The LUSH storefront window on London’s Regent Street, in one of London’s busiest shopping districts, was quickly turned into a tableau of cruelty that turned heads, left many feeling queasy, and made the company’s position on animal testing crystal clear.
Performance artist Jacqueline Traide, 24, endured 10 hours of injections, being smothered in lotions, having a portion of her hair shaved, and irritants squirted in her eyes. The display was part of a campaign by LUSH and The Humane Society International meant to draw attention to the torturous procedures regularly employed by the beauty industry.
It wasn’t a pretty sight, nor was it meant to be. Passers-by were generally stunned by the brutality.
The Cosmetic, Toiletry and Perfumery Association expressed concern that the act might mislead people; testing cosmetics on animals has been banned in Britain since 1998 and across Europe in 2004. Others have said that equating human torture with animal testing is going too far. Still others say the campaign went just far enough to provide a wakeup call needed in an industry where testing on animals still widely exists.
What do you think? Did LUSH go too far or just far enough?
I know I for one will be more cognisant of purchasing products that have not undergone any animal testing. This was a reminder worth having, as disturbing as it was.