What is Ethical Ocean all about?
Ethical Ocean is an online ethical marketplace aiming to increase the awareness and consumption of ethical products and services in North America. Our goal is to transform the market by connecting buyers and sellers through one easily-navigated website that amasses every type of ethical product imaginable.
Our Philosophy
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Ethical Ocean is built on the fundamental premise that consumer purchasing decisions significantly impact our society and world as a whole. We believe that informed buyers can craft their buying patterns to have a net positive effect. In order for this to happen, we must be more aware of what we are buying and the impact our purchases have on other people, the environment, and ourselves. Ethical Ocean was created to facilitate accessible and informed ethical buying options. Our open-source approach places great value on the free exchange of information within the marketplace. Sellers have the opportunity to showcase their ethical claims and buyers can browse products by product-type categories, or by our ethical categories:
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Who decides what is "ethical" and what is not?
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You do! We recognize that people value and interpret ethics differently. Our intent is not to dictate what is and is not ethical, nor is it to specify which products are more ethical than others; even within our team we have differing opinions on whether products that protect our environment are more important than products that create fair-paying jobs in developing countries. We strongly believe in the power of information and value-based decision making to improve the purchasing decisions we make. Ethical Ocean has developed a platform that aims to showcase pertinent information in helping buyers decide which products are aligned with their personal values. This includes taking into consideration:
As we grow by listening to our buyers and sellers, we will add additional functionality to improve the information that buyers receives (i.e. video clips of how the product is made). |
How are sellers on Ethical Ocean held accountable to sell ethical products?
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Ensuring the products you purchase on Ethical Ocean are in fact ethical is our highest priority. We work closely with our sellers to ensure they understand and abide by the philosophy and values underpinning the site. We screen each Seller by requiring they are a registered business and by researching the company’s background before they are approved. Ethical Ocean is designed as an open-source portal for information and product exchange. Since we do not have the resources to visit each seller and inspect their practices, we cannot 100% confirm the ethical claims made by sellers.
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Learn More
| Our Ethical Categories | Our Team | Our Seller Criteria | To learn about our Ethical Product Categories Click Here |
To learn about our Team Click Here |
To learn about our Ethical Seller Criteria Click Here |
Feedback!
We humbly acknowledge that there is an infinite amount of information and wisdom out there about ethical purchasing, and we are hungry to learn as much as we can. If you have any comments or suggestions on how we can improve the site, the information, or the products found on it, please do not hesitate to contact us.
Thank you for visiting us at Ethical Ocean, we hope you enjoy your stay and come back often,
